B2B Outbound Marketing Specialist
Marketing Marketing B2B Business Development
Salary
Location
Benefits
Job Overview And Responsibility
This role owns the outbound lead generation engine end to end: building and running cold email campaigns, sourcing and qualifying prospects, and operating the marketing automation system that nurtures leads from first contact to sales-ready. The role combines hands-on outbound execution with the RevOps work needed to track, score, and prepare leads for handoff. Outbound Execution • Build and run multi-step cold email sequences on a dedicated platform (Instantly, Lemlist, Smartlead, or equivalent) • List building and prospect data cleaning via Apollo.io and LinkedIn Sales Navigator based on the defined ICP • Manage deliverability: domain warm-up, domain health monitoring, inbox separation, bounce and spam rate control • Write and A/B test email copy by target market (US, UK, AU, SG, EU) RevOps and lifecycle • Operate CRM workflows (HubSpot or equivalent): classify leads by lifecycle stage, score and filter MQL/SQL • Track engagement signals (open, click, reply) and nurture leads that are not yet ready until they reach the handoff threshold • Hand qualified leads to the Sales team following an agreed process, with full context attached • Report on metrics: positive reply rate, MQL/SQL, CPL, conversion rate, and quality of handed-off leads Sales & Marketing Collaboration • Work directly with the Sales team to align on ICP definitions, target accounts, and outreach timing • Collaborate closely with the Social Media Manager to align outbound themes, CTAs, and campaign timing • Share outbound performance data to inform content and positioning decisions • Report campaign outcomes to the Marketing Manager with clear metrics and recommendations
Required Skills and Experience
• Minimum 2 years of experience in B2B outbound or demand generation • Hands-on with a cold email platform, Apollo and LinkedIn Sales Navigator • Able to understand and manage deliverability (domain warm-up, segmentation) • Able to operate CRM workflows and lifecycle stages (HubSpot preferred) • Strong written English in a B2B context • Background in IT outsourcing, SaaS, or tech services is preferred
Why Candidate should apply this position
• Salary: 16M - 22M/month (gross, negotiable) • Full statutory social insurance per Vietnam Labor Law (BHXH, BHYT, BHTN) • Performance bonus • Annual salary review • 13th-month salary (Tet bonus) • 12 days paid annual leave (in addition to public holidays) • Annual company trip (fully company-sponsored) • Pantry and office snacks • Company-covered sports and wellness activities
Preferred skills and experiences
• Outbound experience targeting the US, UK, AU, SG, or EU markets is preferred
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Thư Phan
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